Its simple, beautiful and completely image orientated, which is prefect for the function of the site…to sell their products.
The site strikes the balance of simplicity, white space and strong bold type which compliments the high colour imagery. More than anything, the site is enjoyable to look around, the products look beautiful and the delivery of each product is easy to understand and above all, appealing.
The colour scheme of white and grey makes the coloured imagery stand out even more and makes the site appear clean, safe and user friendly. Almost implying a reliability, which, if your deciding to buy a £2000 Mac, is quite a reassuring thing.
The navigation around the site is pretty simple, with each page running consistently with the themes and each one pretty much self-explanatory. I like the initial layout with the buttons at the top of the page and the image underneath, this then directs you to the different areas of the site and other mini-sites (e.g the Store). Once you are into the ‘Mac’ site, underneath the top button bar is a collection of other buttons, this time using imagery and a description of the image to lead you to other pages. Even though these too are buttons, it doesn’t look too much and makes it even simpler to get to where you are trying to find within the site. I also love the way that when the page opens, they ‘bounce’ into view. Lovely little touch.